February 15, 2017 - 12:00am
Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.
Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.
February 8, 2017 - 12:00am
The backbone of BlueWing Hearing Care’s marketing strategy is direct mail. While digital marketing is a given, direct mail is extremely effective in this industry, and creates more conversions than digital alone. Half of people still say they prefer direct mail to email.