Marketing

60% of content marketers admit to struggling with writing engaging content (MarketingProfs). If you’re struggling with writing good content to reach your patients, read on for a few tips.

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor service. For your practice, losing patients impacts your bottom line. So what can you do to ensure you keep your patients loyal? Boost your patient engagement.

While patient engagement may sound complicated, all it really means is providing them with a wonderful end-to-end experience from multiple touch points to personalized content to quality hearing tests and follow ups. Engaging with your patients doesn’t have to be an exhaustive process. Here are a few tips to get you started.

So you’re using social media, email marketing, and direct mail to reach out to your patients. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep reading to maximize your multichannel advantage.

A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “schedule a hearing test and get 15% off of your selected device. Offer ends Sunday! Act now!” This CTA is attention-grabbing and concise. There are many reasons to use CTAs, but here are the most important ones:

Have your email marketing campaigns returned unremarkable results?  Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their email engagement rate a top priority. But in order to run a successful campaign, you’ve got to know your audience. By learning when your patients are checking their emails and actually reading them, you can position your marketing campaign for success. Read on for some insight into email behavior.

2018 is now less than two months away, and the time has come to start planning for the new year. We’ve put together a few tips to guide you through the planning process. Here’s a quick and easy guide to setting your marketing goals and determining your budget.

No matter the size of your budget, you can maximize your marketing efforts. With a little ingenuity, you can meet or even exceed the goals you’ve outlined for your practice. Here are a few tips to help you prioritize your marketing budget.

Retargeting With Print

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference?

Social media marketing is something that an established business wants to jump into in order to make their brand presence felt. Almost everyone engages on their social media newsfeeds frequently. However finding strategies that work, regularly engaging with your audience, responding to comments, and then tying in a sweet sell somewhere in-between is necessary if you want to be successful in that campaign.