September 11, 2017 - 9:27pm
Retargeting With Print
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference?
February 15, 2017 - 12:00am
Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.
Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.
February 8, 2017 - 12:00am
The backbone of BlueWing Hearing Care’s marketing strategy is direct mail. While digital marketing is a given, direct mail is extremely effective in this industry, and creates more conversions than digital alone. Half of people still say they prefer direct mail to email.
February 1, 2017 - 12:00am
Spend money to make money. This ingrained maxim is known by all business owners. Every business makes investments. But the most important letter of that acronym is “R” for Return—you want to make sure smart investments pay you back.
There are many proven ways to help increase your ROI. But before planning and measuring results, you must first determine the goals. A clear marketing campaign identifies who it is targeting. While one campaign may simply be geared towards gaining first time patients, another may emphasize increased customer satisfaction.