Your Hearing Care Marketing Specialists

Marketing

What Should You Look For In An SEO Provider

Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.

Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.

190% Increase in Hearing Tests

The Challenge: Drive Aggressive Hearing Test Growth While Lowering Cost Per Sale

  • Multi-state organization with over 25 clinics came to BlueWing to drive hearing test growth, increase hearing aid sales while lowering marketing costs
  • Hearing test growth stalled due to increased competition and oversaturation of senior market

1,760 Leads Generated

The Challenge: Create Corporate Marketing Test Platform & Scale for Franchise Network

  • The Corporate division of a large franchise sought a marketing partner to create a marketing testing platform and design customized campaigns for their brand

BlueWing’s Solution

  • BlueWing created and implemented a controlled, fast-paced marketing testing program

3,671% Direct Mail ROI

The Challenge:  No Direct Mail Marketing Strategy

  • Company’s direct mail strategy relied heavily on the “spray and pray” method and was reactive, mailing only after phone calls slowed and the schedule emptied
  • Communication with current customers was non-existent

Four Key Ingredients to Successful Direct Mail

The backbone of BlueWing Hearing Care’s marketing strategy is direct mail. While digital marketing is a given, direct mail is extremely effective in this industry, and creates more conversions than digital alone. Half of people still say they prefer direct mail to email.

Three Marketing Tips for Improving ROI

Spend money to make money. This ingrained maxim is known by all business owners. Every business makes investments. But the most important letter of that acronym is “R” for Return—you want to make sure smart investments pay you back.

There are many proven ways to help increase your ROI. But before planning and measuring results, you must first determine the goals. A clear marketing campaign identifies who it is targeting. While one campaign may simply be geared towards gaining first time patients, another may emphasize increased customer satisfaction.

Let’s partner together and grow your practice.

Contact us for your free local market consultation.