Your Hearing Care Marketing Specialists

Marketing

Email Behavior – Anticipate your customers in 2018

Have your email marketing campaigns returned unremarkable results?  Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their email engagement rate a top priority. But in order to run a successful campaign, you’ve got to know your audience. By learning when your patients are checking their emails and actually reading them, you can position your marketing campaign for success. Read on for some insight into email behavior.

Goal Setting and Budget Planning

2018 is now less than two months away, and the time has come to start planning for the new year. We’ve put together a few tips to guide you through the planning process. Here’s a quick and easy guide to setting your marketing goals and determining your budget.

3 Ways To Prioritize Your Marketing Budget

No matter the size of your budget, you can maximize your marketing efforts. With a little ingenuity, you can meet or even exceed the goals you’ve outlined for your practice. Here are a few tips to help you prioritize your marketing budget.

BLUEWING HEARING SURGE NEWSLETTER - VOL 10

Retargeting With Print

More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference?

Three Reasons Your Ads Could Be Failing

 

3 Main Mistakes To Avoid On Social Media

Social media marketing is something that an established business wants to jump into in order to make their brand presence felt. Almost everyone engages on their social media newsfeeds frequently. However finding strategies that work, regularly engaging with your audience, responding to comments, and then tying in a sweet sell somewhere in-between is necessary if you want to be successful in that campaign.

What Should You Look For In An SEO Provider

Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.

Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.

190% Increase in Hearing Tests

The Challenge: Drive Aggressive Hearing Test Growth While Lowering Cost Per Sale

  • Multi-state organization with over 25 clinics came to BlueWing to drive hearing test growth, increase hearing aid sales while lowering marketing costs
  • Hearing test growth stalled due to increased competition and oversaturation of senior market

1,760 Leads Generated

The Challenge: Create Corporate Marketing Test Platform & Scale for Franchise Network

  • The Corporate division of a large franchise sought a marketing partner to create a marketing testing platform and design customized campaigns for their brand

BlueWing’s Solution

  • BlueWing created and implemented a controlled, fast-paced marketing testing program

3,671% Direct Mail ROI

The Challenge:  No Direct Mail Marketing Strategy

  • Company’s direct mail strategy relied heavily on the “spray and pray” method and was reactive, mailing only after phone calls slowed and the schedule emptied
  • Communication with current customers was non-existent

Let’s partner together and grow your practice.

Contact us for your free local market consultation.