November 15, 2017 - 12:03am
Have your email marketing campaigns returned unremarkable results? Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their email engagement rate a top priority. But in order to run a successful campaign, you’ve got to know your audience. By learning when your patients are checking their emails and actually reading them, you can position your marketing campaign for success. Read on for some insight into email behavior.
November 3, 2017 - 7:27pm
2018 is now less than two months away, and the time has come to start planning for the new year. We’ve put together a few tips to guide you through the planning process. Here’s a quick and easy guide to setting your marketing goals and determining your budget.
October 6, 2017 - 10:37pm
No matter the size of your budget, you can maximize your marketing efforts. With a little ingenuity, you can meet or even exceed the goals you’ve outlined for your practice. Here are a few tips to help you prioritize your marketing budget.
September 11, 2017 - 9:27pm
Retargeting With Print
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI. But does personalizing by name, geographic location, or demographic information really make that much difference?
February 15, 2017 - 12:00am
Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.
Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.