February 23, 2018 - 9:22pm
There are many ways to reach your patients online in this day and age: email, social media, display ads, and more. In spite of this, the data shows that in most cases, direct mail outperforms digital communications. Here are some reasons why direct mail is relevant for your business.
February 1, 2018 - 2:13am
60% of content marketers admit to struggling with writing engaging content (MarketingProfs). If you’re struggling with writing good content to reach your patients, read on for a few tips.
January 18, 2018 - 9:44pm
According to Accenture, over 68% of people have taken their business elsewhere as a result of poor service. For your practice, losing patients impacts your bottom line. So what can you do to ensure you keep your patients loyal? Boost your patient engagement.
While patient engagement may sound complicated, all it really means is providing them with a wonderful end-to-end experience from multiple touch points to personalized content to quality hearing tests and follow ups. Engaging with your patients doesn’t have to be an exhaustive process. Here are a few tips to get you started.
December 18, 2017 - 9:04pm
So you’re using social media, email marketing, and direct mail to reach out to your patients. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep reading to maximize your multichannel advantage.
December 2, 2017 - 3:03am
A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “schedule a hearing test and get 15% off of your selected device. Offer ends Sunday! Act now!” This CTA is attention-grabbing and concise. There are many reasons to use CTAs, but here are the most important ones: