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Marketing

Hearing Aid Marketing for Patient Needs

BlueWing builds personalized hearing campaigns that are backed by robust data to target patients and prospects based on their hearing aid needs.

Marketing Methods to Attract First-time Hearing Aid Users

Converting first-time hearing aid users can take some time but with consistent marketing, you can turn them into confident loyal patients.

Hearing Care Marketing in the New Year for 2022

Hearing care practices will want to make a big push for consistency, automation, and relevant content based on seasonality and patient interests.

A Message From BlueWing's Executive Management Team

The unprecedented spread of Coronavirus (COVID-19) in our country has us facing new realities of working from home, screen communications and social distancing. Businesses in every vertical are facing difficult challenges.

Whats a White Paper Workflow?

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

The Benefits and Cost Savings of Interactive Direct Mail

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

BlueWing Hearing Installs Acxiom's InfoBase Consumer Database

Hillside, Illinois: As a leader in direct marketing for over 60 years, BlueWing understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.

Personalization In Marketing, Part 2: Targeted Social Ads

Here’s how you can get your messages to patients' mobile phones, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Personalization In Marketing, Part 1: Variable Information Printing

Variable information printing is a large part of why print marketing is thriving.

Successful Direct Mail Generates Lunch & Learn Leads

When an opportunity arose to work with BlueWing, Affordable Hearing jumped at the chance to optimize its event marketing efforts and launch a successful direct mail campaign.

Leverage your CRM data with trigger marketing.

Let us help automate your direct mail campaigns.