Marketing

While Search Engine Marketing (SEM) may seem like a complicated topic, all it really means is the process of boosting your website’s traffic through the use of paid ads. SEM should not be confused with Search Engine Optimization (SEO), which helps to drive organic traffic to your website by optimizing your website’s content and metadata.

It's 2018, and if you don’t have a website, your practice is out on potential patients. When people search for a new business or medical practice, they turn to the Internet. In order for your practice to prosper, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate. 

While the phrase “I don’t give a d- about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your hearing care practice. Your reputation matters, especially in this day and age. After all, over 90% of people look up reviews before choosing the right organization for them (Bright Local). 

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your patient’s attention? The solution is to understand how the brain processes and retains information.

According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.

Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and different aspects of their life status. Fortunately, with today’s postal software and database programs, keeping up is easier than ever. You just have to make the commitment to do it.

Email marketing can be an effective tool for organizations – even hearing care practices. Emails can help you form a connection with your current and potential patients in a cost-effective way.

What comes to mind when you think of Millennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing). While Millennials may not be your target demographic, according to the World Health Organization, 50% of people aged 12-35 are frequently exposed to unsafe sound levels.

You know the statistic: you’re more likely to reactivate existing patients than bring in newer ones. You know that nurturing relationships with your existing patients is essential to your practice’s success – but what happens if those patients stop making appointments? Understanding why people have become lapsed patients in the first place will help you identify ways to appeal to them.