October 15, 2019 - 7:24pm
When an opportunity arose to work with BlueWing, Affordable Hearing jumped at the chance to optimize its event marketing efforts and launch a successful direct mail campaign.
September 10, 2019 - 9:00am
February 15, 2019 - 10:27pm
Patient Referrals are Effective!
Patient referrals are one of the most effective ways to get more people in your practice’s door. A recent study shows over 80% of people choose an organization based on feedback from their friends and family. Because word of mouth is such a powerful form of marketing, you can use referrals to your advantage. We’ve put together the following tips to help.
January 31, 2019 - 12:42am
Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we are always evaluating the best way to spend our marketing budget. To help our clients determine the difference between reach and frequency and which one they should spend their budgets on, we’ve put together this information.
January 19, 2019 - 12:11am
It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.
December 24, 2018 - 9:13pm
2019 is around the corner and while a lot of companies are determining which marketing methods will be trending next year, we decided to take some time to reflect on trends we’re letting go of in 2019. Many of these methods are outdated and no longer serve our customers. Check them out.