Your Hearing Care Marketing Specialists

Marketing

Successful Direct Mail Generates Lunch & Learn Leads

When an opportunity arose to work with BlueWing, Affordable Hearing jumped at the chance to optimize its event marketing efforts and launch a successful direct mail campaign.

Why Claiming Your Google My Business Short Name Is Important

Does Your Practice Have a Google My Business Profile?

A Google My Business profile is one of the most important listings your practice can have on the Internet. It is essentially your practice's listing on Google and includes basic information such as your parctice's contact information, address, hours of operation and other details. Google recently created Short Names to be used as a marketing tool to drive people to a Google My Business page or Google Maps for more detailed information about a practice.

Why Is Voice Search Engine Optimization Important To Your Practices' Success?

New Voice Search Technology

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way patients shop. In only a few short words or phrases, users can find what they want through several devices that support this feature. 

So, what does that mean for hearing practices? To simply put it, a huge return on investment if it's done correctly.

Market Your Practice with Hearing Aids

In 2017, a federal law was passed aimed at regulating over-the-counter (OTC) hearing aids that won't be enacted until 2020.

Online Reputation For Audiologists

How Credible is Your Online Reputation?

Your online reputation will precede you - 74% of people will select a healthcare provider based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.

How To Get More Patient Referrals

Patient Referrals are Effective!

Patient referrals are one of the most effective ways to get more people in your practice’s door. A recent study shows over 80% of people choose an organization based on feedback from their friends and family. Because word of mouth is such a powerful form of marketing, you can use referrals to your advantage. We’ve put together the following tips to help.

Reach Vs Frequency

Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we are always evaluating the best way to spend our marketing budget. To help our clients determine the difference between reach and frequency and which one they should spend their budgets on, we’ve put together this information.

Here's What Your Patients Expect From Your Website

It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.

Direct Mail Trends We're Ditching in 2019

2019 is around the corner and while a lot of companies are determining which marketing methods will be trending next year, we decided to take some time to reflect on trends we’re letting go of in 2019.  Many of these methods are outdated and no longer serve our customers. Check them out.

Let’s partner together and grow your practice.

Contact us for your free local market consultation.