Marketing

2019 is around the corner and while a lot of companies are determining which marketing methods will be trending next year, we decided to take some time to reflect on trends we’re letting go of in 2019.  Many of these methods are outdated and no longer serve our customers. Check them out.

As a busy practice owner, your daily schedule may not leave much time for marketing. That’s where a marketing agency comes in. A good agency provides strategic marketing assistance, world-class products, and more. Before choosing your marketing company, though, you should first determine your compatibility with them. A marketing agency should be a dedicated partner, one who is knowledgeable about marketing trends in the hearing care space and how to make your practice successful. We put together a few questions that you should ask any marketing company you are considering.

‘Tis the season to give and show love, and one of the best ways to do this as a hearing care practice is through a well-developed holiday marketing campaign. Not only will it let your patients know you’re thinking of them, but it will also help you fill in your hearing test schedule for the new year. When beginning your holiday marketing campaign, it’s important to include at least two touch points - digital and direct mail - so you can reach your patients wherever they are.

According to Small Business Trends, 80-90% of all direct mail gets opened. That number far surpasses the number of emails opened, which is roughly 30%. There’s no denying that direct mail is a powerful and successful medium. After all, it accounts for 50% of all U.S. mail and boasts a 29% ROI. And it’s not just baby boomers who are interested in direct mail. Over ten percent of Millennials report that they enjoy getting direct mail. 

While Search Engine Marketing (SEM) may seem like a complicated topic, all it really means is the process of boosting your website’s traffic through the use of paid ads. SEM should not be confused with Search Engine Optimization (SEO), which helps to drive organic traffic to your website by optimizing your website’s content and metadata.

It's 2018, and if you don’t have a website, your practice is out on potential patients. When people search for a new business or medical practice, they turn to the Internet. In order for your practice to prosper, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate. 

While the phrase “I don’t give a d- about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your hearing care practice. Your reputation matters, especially in this day and age. After all, over 90% of people look up reviews before choosing the right organization for them (Bright Local). 

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your patient’s attention? The solution is to understand how the brain processes and retains information.

According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.

Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and different aspects of their life status. Fortunately, with today’s postal software and database programs, keeping up is easier than ever. You just have to make the commitment to do it.