Marketing

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

Hillside, Illinois: As a leader in direct marketing for over 60 years, BlueWing understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.

Here’s how you can get your messages to patients' mobile phones, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Variable information printing is a large part of why print marketing is thriving.

When an opportunity arose to work with BlueWing, Affordable Hearing jumped at the chance to optimize its event marketing efforts and launch a successful direct mail campaign.

Does Your Practice Have a Google My Business Profile?

A Google My Business profile is one of the most important listings your practice can have on the Internet. It is essentially your practice's listing on Google and includes basic information such as your parctice's contact information, address, hours of operation and other details. Google recently created Short Names to be used as a marketing tool to drive people to a Google My Business page or Google Maps for more detailed information about a practice.

New Voice Search Technology

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way patients shop. In only a few short words or phrases, users can find what they want through several devices that support this feature. 

So, what does that mean for hearing practices? To simply put it, a huge return on investment if it's done correctly.

In 2017, a federal law was passed aimed at regulating over-the-counter (OTC) hearing aids that won't be enacted until 2020.

How Credible is Your Online Reputation?

Your online reputation will precede you - 74% of people will select a healthcare provider based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.