Spend money to make money. This ingrained maxim is known by all business owners. Every business makes investments. But the most important letter of that acronym is “R” for Return—you want to make sure smart investments pay you back.
There are many proven ways to help increase your ROI. But before planning and measuring results, you must first determine the goals. A clear marketing campaign identifies who it is targeting. While one campaign may simply be geared towards gaining first time patients, another may emphasize increased customer satisfaction.