Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we are always evaluating the best way to spend our marketing budget. To help our clients determine the difference between reach and frequency and which one they should spend their budgets on, we’ve put together this information.
It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.
2019 is around the corner and while a lot of companies are determining which marketing methods will be trending next year, we decided to take some time to reflect on trends we’re letting go of in 2019. Many of these methods are outdated and no longer serve our customers. Check them out.
As a busy practice owner, your daily schedule may not leave much time for marketing. That’s where a marketing agency comes in. A good agency provides strategic marketing assistance, world-class products, and more. Before choosing your marketing company, though, you should first determine your compatibility with them. A marketing agency should be a dedicated partner, one who is knowledgeable about marketing trends in the hearing care space and how to make your practice successful. We put together a few questions that you should ask any marketing company you are considering.
‘Tis the season to give and show love, and one of the best ways to do this as a hearing care practice is through a well-developed holiday marketing campaign. Not only will it let your patients know you’re thinking of them, but it will also help you fill in your hearing test schedule for the new year. When beginning your holiday marketing campaign, it’s important to include at least two touch points - digital and direct mail - so you can reach your patients wherever they are.
According to Small Business Trends, 80-90% of all direct mail gets opened. That number far surpasses the number of emails opened, which is roughly 30%. There’s no denying that direct mail is a powerful and successful medium. After all, it accounts for 50% of all U.S. mail and boasts a 29% ROI. And it’s not just baby boomers who are interested in direct mail. Over ten percent of Millennials report that they enjoy getting direct mail.