‘Tis the season to give and show love, and one of the best ways to do this as a hearing care practice is through a well-developed holiday marketing campaign. Not only will it let your patients know you’re thinking of them, but it will also help you fill in your hearing test schedule for the new year. When beginning your holiday marketing campaign, it’s important to include at least two touch points - digital and direct mail - so you can reach your patients wherever they are.
According to Small Business Trends, 80-90% of all direct mail gets opened. That number far surpasses the number of emails opened, which is roughly 30%. There’s no denying that direct mail is a powerful and successful medium. After all, it accounts for 50% of all U.S. mail and boasts a 29% ROI. And it’s not just baby boomers who are interested in direct mail. Over ten percent of Millennials report that they enjoy getting direct mail.
While Search Engine Marketing (SEM) may seem like a complicated topic, all it really means is the process of boosting your website’s traffic through the use of paid ads. SEM should not be confused with Search Engine Optimization (SEO), which helps to drive organic traffic to your website by optimizing your website’s content and metadata.
It's 2018, and if you don’t have a website, your practice is out on potential patients. When people search for a new business or medical practice, they turn to the Internet. In order for your practice to prosper, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate.
While the phrase “I don’t give a d- about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your hearing care practice. Your reputation matters, especially in this day and age. After all, over 90% of people look up reviews before choosing the right organization for them (Bright Local).
The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your patient’s attention? The solution is to understand how the brain processes and retains information.