With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way patients shop. In only a few short words or phrases, users can find what they want through several devices that support this feature.
So, what does that mean for hearing practices? To simply put it, a huge return on investment if it's done correctly.
Your online reputation will precede you - 74% of people will select a healthcare provider based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.
Patient referrals are one of the most effective ways to get more people in your practice’s door. A recent study shows over 80% of people choose an organization based on feedback from their friends and family. Because word of mouth is such a powerful form of marketing, you can use referrals to your advantage. We’ve put together the following tips to help.
Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we are always evaluating the best way to spend our marketing budget. To help our clients determine the difference between reach and frequency and which one they should spend their budgets on, we’ve put together this information.
It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.
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