Email marketing can be an effective tool for organizations – even hearing care practices. Emails can help you form a connection with your current and potential patients in a cost-effective way.
What comes to mind when you think of Millennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing). While Millennials may not be your target demographic, according to the World Health Organization, 50% of people aged 12-35 are frequently exposed to unsafe sound levels.
t’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your patients are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to connect with your patients, we’ve listed a few of the latest, most effective trends to get you started.
You know the statistic: you’re more likely to reactivate existing patients than bring in newer ones. You know that nurturing relationships with your existing patients is essential to your practice’s success – but what happens if those patients stop making appointments? Understanding why people have become lapsed patients in the first place will help you identify ways to appeal to them.
When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your patients’ first impression. As such, your website needs to be designed smartly and with intention. Here are a few ways to do so.
Optimize for Your Patients
A digital strategy is an essential component for an organization’s marketing success, but according to Smart Insights, only 46% of them have a clear digital marketing strategy. If you’re unsure how to proceed with your marketing in Q2, here are a few tips.