According to the Hearing Loss Association of America (HLAA), it takes people seven years from the time they suspect they might have hearing loss to the time they seek treatment. Even with tools like WebMD and online hearing tests available at their fingerprints, people are afraid to know for sure if they’re suffering the effects of hearing loss.
Does Your Practice Have a Google My Business Profile?
A Google My Business profile is one of the most important listings your practice can have on the Internet. It is essentially your practice's listing on Google and includes basic information such as your parctice's contact information, address, hours of operation and other details. Google recently created Short Names to be used as a marketing tool to drive people to a Google My Business page or Google Maps for more detailed information about a practice.
New Voice Search Technology
With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way patients shop. In only a few short words or phrases, users can find what they want through several devices that support this feature.
So, what does that mean for hearing practices? To simply put it, a huge return on investment if it's done correctly.
Marketing with Hearing Aids
How Credible is Your Online Reputation?
Your online reputation will precede you - 74% of people will select a healthcare provider based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.