Customer relationship management (CRM) software’s can assist hearing practices when it comes to ensuring efficiency in their marketing tactics. These patient data collection tools have the power to accelerate marketing efforts as they capture patient and prospect data which drives targeted marketing. Using CRMs for data-driven marketing helps practices attain more business by attracting new patients and keeping existing ones.

A goal that every hearing care provider has in common is to increase their patient base and book appointments. One of the most sought-after patients is the first-time hearing device user. First-time users offer your practice the opportunity to provide care throughout their whole hearing journey, in turn leading to an increase in revenue.
The key to bringing in first-time users is to know how to market to them. In this blog, we’ll discuss the marketing messages that attract first-time hearing aid users as well as other things to consider when it comes to targeting these patients.

The New Year is a great time for hearing care practices to reflect on their patient and prospect marketing strategy. In this blog, we'll discuss the hearing care marketing trends to take advantage of in the New Year. These strategies will increase your appointment rates and return on investment (ROI).

The unprecedented spread of Coronavirus (COVID-19) in our country has us facing new realities of working from home, screen communications and social distancing. Businesses in every vertical are facing difficult challenges.

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.
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