Since the rise of smartphones, tablets, and other mobile devices to popularity, the Internet can now be accessed through much more convenient ways. Consequently, businesses nowadays are required not to just establish an online presence with websites and social media pages, but also to optimize them for mobile devices.
Recent studies report that up to 60 percent of all Internet traffic comes from mobile devices. Even in the hearing industry, the point remains the same: go mobile or go home. Google reinforces the sentiment when they altered their SEO algorithm to factor in sites’ mobile-friendliness.
Mobile Is The New Thing
From socializing to shopping, many are looking to their mobile devices for a lot of their day-to-day activities. Adopting a responsive design for your website increases the opportunity to be part of their day.
With the increasing number of hearing-impaired people, it is safe to assume that most, if not all of your prospective buyers also prefer mobile browsing.
Better User Accessibility
One of the perks of a website that is optimized for mobile devices is enhanced user experience. A site that does not translate appropriately to a mobile’s design will not be effective in converting visitors into clients because when people can’t read or easily navigate around your site, chances are they will leave and visit another site.
Stronger SEO Rankings
Like the point mentioned above, the developmental changes to search engine’s ranking algorithm are favoring mobile-friendly sites. If your website’s design isn’t responsive to mobile devices, it will lead to higher bounce rates, lower click back times, and other negative SEO effects.
Don’t wait for your unresponsive site to take a toll on your online visibility! Adapt to Google’s mobile-friendliness standards and keep your site on the relevant pages of search engines.
Faster Load Speed
Websites that are not optimized for mobile devices tend to run very slowly when opened on those gadgets and the best thing you can do to speed it up is to adopt a responsive design.
Most online visitors leave a site if it takes more than 3 seconds to load, therefore a faster load speed will be more effective in capturing online visitors’ attention.
Despite the growing dominance of mobile devices, research shows that 1 out of 3 companies are still not adopting a responsive design. Optimizing your website for mobile devices will afford you a competitive edge that will set you apart from your rivals.
“Mobilegeddon,” or the reign of mobile devices is spreading fast. Adopting a responsive design for your hearing website is a must in order to prosper in this age of rapidly evolving technology.
Still puzzled on how to get your site up to speed with today’s mobile-leaning algorithm? Contact BlueWing Hearing at (708) 689-3395 to sharpen your entire online marketing strategy including a responsive design for your company’s website.