Search engine optimization (SEO) has quickly become a cornerstone of digital marketing. Why? Because 90% of Google users will not look past the first page of results. So if you’re not at the top of the page, you are not getting seen.
Optimizing your search ranking gives your Hearing Care Practice a chance to be discovered and reached by potential patients. Your industry is competitive, and SEO professionals can raise smart businesses above competitors, ensuring online visibility.
But what if you are new to the concepts of SEO? What if you have never worked with an SEO provider before? What should you ask an SEO provider? Here are some key questions that will help you make the right choice.
Can You Share Examples Of Your Work?
Many SEO providers will claim amazing results with past clients. But only real results build trust. You need to see that they can produce and explain current examples of their successes.
Look for examples with results such as:
“We built a Hearing Care website from scratch that now ranks in the top 5 spots in Google for 15 of their 17 keyword phrases.” Or
“Organic traffic to this website is now 2600+ visitors per month.”
How Often & When Will You Report Progress?
Any credible SEO firm or provider should be able to track and report regular progress. SEO results are not something that materializes overnight, but there should be measurable data on how they are achieving results.
An SEO provider that is truly capable of honest results should easily be able to answer this question. Look for information about how, (and how often) they will share their progress, and what exactly they are tracking.
How Many & What Keywords Will Be Tracked?
Your SEO provider should convey that through research, they will identify what your business should be targeting to reach the results you want.
A thorough understanding of the hearing care industry, and research into your market competition will provide suggestions and details about what can increase traffic to your website. SEO providers should discuss geographic considerations and “money” phrases that fit your target audience.
What Should SEO Providers Ask You?
SEO shouldn’t be one-sided. It requires a working relationship between any client and the provider to reach the best results. The provider’s questions to you can reveal if they are really considering your needs. Look for them to ask you:
- Who are your major competitors, both online and locally?
- What are some keywords you would like to target?
- Have you hired an SEO professional before?
- What are you looking for in SEO results?
- What digital marketing channels are you using currently?
BlueWing Hearing Care delivers SEO services and marketing solutions to help your practice thrive. We understand the challenges you face in the hearing care industry and have experience in creating unique multi-channel marketing campaigns that deliver results. From SEO services to direct mail to even websites, we are here to help your business thrive. Get started with a free consultation today!