It's 2018, and if you don’t have a website, your practice is out on potential patients. When people search for a new business or medical practice, they turn to the Internet. In order for your practice to prosper, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate.
Studies have found that it takes people just five seconds to form an opinion of your website and decide whether they will stay or go. What, exactly, do they form their opinion on? Over 90% of people say it’s the website’s design that helps them form their opinion. If your website looks like it was designed in 2002 instead of 2018, chances are your patients will be turned off. And that doesn’t just refer to desktop sites - mobile websites need to be just as well designed, if not better since nearly 60% of all search traffic is conducted via smartphones or tablets.
Whether you’re looking to overhaul your current website or you’re seeking information to design your first one, the tips below can help you make the most of your website.
Start With Quality Design
According to Forrester, your website’s conversion rate increases exponentially (re: 200%) when it is well designed. Your website’s design is the first thing your patients will see - so it’s important to make sure that it stands out. Whether you’re designing your website for the first time or launching a redesign of your website, you should factor in what your patients want. Typically, patients visit the website of a hearing care provider to look at the types of hearing devices they carry and to schedule an appointment. Be sure to design your website to showcase these things; feature your hearing aids on a dedicated page, and list it in the navigation bar. Add a “Schedule Now” or “Contact Us” page so your patients can schedule a hearing test. As much as your website should be designed for your patients, it should also be designed to boost your SEO. Most search engines value websites that are designed simply and are in-line with the company’s brand.
Mind Your Content
Good content not only improves your SEO, but it can entice your patients to choose your practice instead of your competitions. Be sure you match your content to your patient’s reading level - keep your content simple, clear, and easy to digest. Breaking the content out into sections will also help with readability. Additionally, keep the five W’s in mind: consider who your audience is, why are you writing the content, what is your message, when will your content be read, and where will it be read. Make sure your content is error-free and properly reflects your brand. Be sure you are regularly updating your website’s content to keep it fresh and in-line with any advancements in your field. Consider featuring a blog and provide your patient's information on how to care for their hearing aid, how to know when they need a replacement and more.
Get Your SEO In Line
Search Engine Optimization (SEO) helps to grow organic traffic to your website. Through the use of strategic content, links, and imagery, SEO is an essential component to your website’s success. At BlueWing Hearing Care, we employ a number of SEO gurus to help you get your website ranking higher. However, there are a few things you can do on your own to ensure your site is well-ranked. Firstly, remember that content is king. Your content needs to be relevant - be sure to use keywords that speak to your practice, like “hearing care,” “hearing aid,” “hearing test,” and more. Even in your blogs, which you should be adding at least once a month, your content must be relevant. But SEO isn’t just about content. It is also about your website’s design and its functionality as well. If your website is slow to load and is not easy to navigate, that can affect its SEO. Be sure you are regularly reviewing your website to make sure it is performing at its best.
Your website is your digital calling card. It must be well designed, feature good content, meet SEO best practices, and be accessible across all platforms. If your website is lackluster, your patients may choose a different hearing care provider. When you need help getting your website in top shape, contact the team at BlueWing Hearing Care.