t’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your patients are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to connect with your patients, we’ve listed a few of the latest, most effective trends to get you started.
Messenger to Connect
Though there’s an incredible amount of people using messaging platforms (over 2 billion, according to Statista), most organizations are still unaware of the benefits platforms like Messenger and similar platforms can bring. Don’t believe us? According to Ad Espresso, Facebook Messenger gets 15 times the engagement – 73 percent of patients prefer Messenger to email or phone support. Use Messenger to reach out to patients and address any questions they have about scheduling a hearing test or to thank them for their patronage.
Video to Send a Message
We’re visual creatures, so it comes as no surprise videos are incredibly popular on social media – after all, 90% of shared content on platforms like Twitter and Facebook is videos. How can this trend help your practice? Create an About Us video and upload it to Twitter, or use Facebook Live to show off your latest line of hearing aid devices or trade-in events.
Mobile-Friendly Content to Reach More People
When was the last time you logged into your personal Facebook account on your computer? Most people actively use their Facebook account on their phones. According to ComScore, 78% of social media surfing occurs on mobile. What does this mean for your practice? Though it may require a bit more design time, creating images that will display beautifully on mobile is key to making sure your content resonates with your audience.
User-Generated Content for Engagement
Practices now need to be more creative with their content – and what a better way to do so than to follow in the footsteps of companies like Starbucks, BMW, and Netflix, who often repost content written by other users. Unsure about how effective this technique is? According to Mavrck, user generated content generates seven times the engagement rate of brand generated content. Reposting user-generated content can help generate trust and engagement in your community. It can also encourage your patients to post about your practice, which will increase your reach.
Social Media Ads for Reach
While you should still focus on your organic reach on social platforms, adding paid ads to your social strategy can be a great way to get your practice’s name in front of your patients. Social ads allow you to serve targeted messages, via text and imagery, directly to your chosen audience. How can you do this? Be sure your images follow Facebook guidelines – don’t put a lot of text in the ad image, make sure the photo is high resolution, and be sure not to feature anything explicit. If these guidelines are not met, your ad could be denied.
For best results, work with an experienced marketing company like BlueWing Hearing. Our team of experienced marketers can help you make the most out of your social media marketing.
Still curious about how to use social media to market your practice? Contact the team at BlueWing Hearing today.