Your Hearing Care Marketing Specialists

Patient Engagement 101

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor service. For your practice, losing patients impacts your bottom line. So what can you do to ensure you keep your patients loyal? Boost your patient engagement.

While patient engagement may sound complicated, all it really means is providing them with a wonderful end-to-end experience from multiple touch points to personalized content to quality hearing tests and follow ups. Engaging with your patients doesn’t have to be an exhaustive process. Here are a few tips to get you started.

Personalize your communication – we’ve mentioned how important personalized communication is for good patient experiences, but it bears repeating. Per Infosys, 58% of people admit that personalization influences their buying decisions. So how do you do this? Keep your patient lists up to date. Not only will accurate data help you get an idea of patient insight, but it will allow you to reach the right patients when you’re ready to send annual evaluation reminders and upgrade offers.

Integrate your messaging – nowadays, patients are used to hearing from practices through multiple platforms. According to SailThru, 72% of people say they prefer to connect with practices in a multi-channel manner. What does this mean? When you send out your annual appointment reminders, include a link to your website. Send email touch points about your free hearing clinics and include links to your Facebook and Twitter.

Message frequency – it’s not enough to send an email or direct mail piece to your patients just once. In order for your message to stay with them, you’ll need to reach them through multiple messages. Don’t shy away from this – according to a MarketingSherpa survey, 86% of people surveyed said they would like to receive messages from practices at least once a month, and just over 30% said they’d like messages weekly. The best way to determine how often your patients like to be contacted is to see how often they open their mail, click through your emails, and like your messages on social.

Make 2018 the year of patient engagement. Reach out to them often with personalized messages on multiple platforms. For more tips on how you can integrate your marketing or how to personalize your messaging, contact BlueWing Hearing today.


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