Patient Referrals are Effective!
Patient referrals are one of the most effective ways to get more people in your practice’s door. A recent study shows over 80% of people choose an organization based on feedback from their friends and family. Because word of mouth is such a powerful form of marketing, you can use referrals to your advantage. We’ve put together the following tips to help.
Provide Quality Service
A good referral comes down to a person’s experience. People will talk about their good and bad experiences with their loved ones, but only a good experience will get you more referrals. What can you do to provide your patients with the best experience? Give them a comprehensive hearing test. Fit them with the best hearing device for their level of hearing loss. Thoroughly answer any questions your patients might have.
Act On The Feedback
Most people know that it is very rare to receive 100% positive reviews. We mentioned that referrals are digital word of mouth, because most people read reviews online before choosing a new restaurant, doctor, or business. People expect to see a bad review or two, but a lot of negative reviews will turn people off. To combat this, your practice should respond to your reviews, both positive and negative. Be sure to respond in a timely manner. If a review gives advice on how to improve patient experiences, thank the reviewer and then think about how you will give your patients a better experience in the future.
Consider Incentives For Referrals
Your patients are busy and may not always remember to leave a referral online. Offering an incentive can help them set aside time to boost your practice. Your incentive can be something as simple as a percentage off services or a gift card. Another way to do this is to set up a referral agreement. This can help your practice maximize the number of referrals they’ll receive while rewarding your loyal patients for their referrals.
Referrals are an essential tool to help your practice get new patients. The tips above are just a few things you can do to increase your patient list. For more insight into how to make referrals work for you, contact BlueWing Hearing Care today.