‘Tis the season to give and show love, and one of the best ways to do this as a hearing care practice is through a well-developed holiday marketing campaign. Not only will it let your patients know you’re thinking of them, but it will also help you fill in your hearing test schedule for the new year. When beginning your holiday marketing campaign, it’s important to include at least two touch points - digital and direct mail - so you can reach your patients wherever they are. But no matter what material you send out, it’s important to be sure they are well executed because if done incorrectly, your patients may choose another practice for their hearing care needs. Here are three reasons why your practice should consider a holiday marketing campaign.
The Holiday Season is Short
The holiday season may be the most wonderful time of the year, but it’s also incredibly short. Because of this, people are more likely to act on special discounts and promos since they know they don’t have much time to do so. Your practice can leverage this to create a sense of urgency. Remind your patients of what they’ll be missing out on if they pass on if they don’t schedule a hearing test or take part in a trade-in event.
Send Good Tidings to Your Patients
The holiday season is a great time to connect with you patients. Not only does it give you the chance to thank your patients for choosing your practice, but it also lets them know you’re thinking about them and can ensure they return to you for future hearing tests, hearing aid repairs, and more. Consider sending a customized holiday card and include a discount on your services.
Ring in 2019 in Style
Organizations often struggle to get the sales or leads they need before the year ends. With a holiday marketing campaign, you can boost your chances of scheduling more hearing tests and selling more devices.The campaign will also serve to keep you in your patient’s minds for their hearing care needs in 2019. When developing your marketing campaign, be sure to utilize as many channels as possible so you have a better chance of reaching your patients.
With a well-developed marketing campaign, your practice can reach both patients and new prospects. When you need help developing a marketing strategy for the holidays and beyond, contact BlueWing Hearing.