It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.
Make your website easy to navigate
When people land on your website, they will likely look for a way to navigate your website. According to Marketo, nearly 50% of people turn towards the navigation bar first to find the information they need. Place the most important elements of your website first, such as “About Us,” “Our Locations,” “Hearing Aids,” “Our Services,” and more. From there, you can add other information below those pages. Additionally, your site should include a form fill or some way for your patients to easily contact your practice. Consider displaying your phone number clearly on your website.
Be sure your site is mobile optimized
More people use their mobile phone to search the internet than their desktop computers. Though most hearing aid patients tend to be older, according to the Pew Research Center, nearly 60% of Baby Boomers own smartphones. Because of this, it’s important to be sure your website works probably on mobile devices. Be sure to test your website on a mobile device so that you won’t miss out on new patients.
Be sure your images load quickly
Though images can slow a website down, they are a necessary component to enhance your patient’s experience. It’s important to ensure your website has high quality images that load as fast as possible because nearly 40% of people leave a website because of slow-loading images. Make sure your website’s images are fully optimized and are applicable to your practice’s offerings.
Having an effective website is essential to help your practice be successful. In order to provide your patients with a satisfying user experience, consider these tips above. For more information on how to make your website meet your patients’ expectations, connect with BlueWing Hearing today.