According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.
Keep It Simple
No matter how interesting you think your pitch is, if you don’t keep it short and sweet, your patients are sure to tune out. Humans have an attention span of about eight seconds – roughly equivalent to that of a gold fish. If you want your emails to have an impact, you need to be mindful of your audience. Make sure your subject line is attention grabbing (“Save With Our Trade-In Event,” “Time Is Running Out For A FREE Consultation”). In the body of the email, feature the most important information first. Be sure your email template fits your practice, and add a strong call to action.
Use Blogs To Generate Leads
While you may not think blogging is right for your hearing care practice, consider this: companies whose websites feature blogs get 97% more links to their website (Instapage). Blogs not only help with your SEO ranking, but they are often great lead sources. When posting a blog, make sure you have a strong call to action and encourage people to sign up for your email list to receive alerts when you post a new blog or to receive exclusive content and offers they will only get by subscribing. From there, you can add your new subscribers to your email lists.
Ensure Your Email List is Current
We’ve spoken about the importance of an up-to-date email list, but it bears repeating. Without a current email list, you could be missing out on potential patients or wasting time targeting those who’ve already expressed their disinterest. In addition, a regular review of your list will help you purge those who have moved out of your local area, unsubscribed, or emails that are undeliverable.
Test and Analyze Results
Once you’ve sent out your emails, how do you know if they were successful? Taking some time to review your results will help you determine if that particular campaign was successful. Another way to do this is A/B testing, where you launch two email campaigns then compare the results to see which one is more successful. Not only is A/B testing more cost effective, you can learn a lot about your patient’s preferences. Once you know what content and marketing resonates with your patients, you can continue to leverage that for your practice’s success.
Email marketing is an essential tool for your practice. For more email marketing tips, contact Will Wilberg today!