As a busy practice owner, your daily schedule may not leave much time for marketing. That’s where a marketing agency comes in. A good agency provides strategic marketing assistance, world-class products, and more. Before choosing your marketing company, though, you should first determine your compatibility with them. A marketing agency should be a dedicated partner, one who is knowledgeable about marketing trends in the hearing care space and how to make your practice successful. We put together a few questions that you should ask any marketing company you are considering. The answer to these questions should help you determine if you’ve found the right company or if you should keep looking.
Have you worked in the hearing care field?
Since hearing care is such a specialized field, it is important to choose an agency who has worked with practices like yours before. Knowing that they have experience marketing for hearing care practices lets you know that they understand your practice’s goals and understand how to achieve them. It also means that they are a better fit for your practice than a marketing company that solely focuses on B2B. Most marketing companies are more than happy to provide information about their methods. If you meet with one who is hesitant to discuss the details, this may be a sign they are not the right company for your practice.
What will my results look like?
A marketing company should provide you with realistic expectations of what their marketing initiatives can do for you. Whether that’s bringing in more patients or increasing brand awareness, you want to have an idea of what your marketing company can deliver and how they plan to do so. This question can also inform what metrics your marketing company will include in their reporting. Consider asking your marketing agency if they can provide you with a sample report that you’d receive at the end of the month.
What are the latest marketing trends?
This goes back to whether or not your marketing company is qualified to handle your needs. If marketing companies are not up to date with the latest trends, they may not be the best team to handle your campaigns. Not only does a company knowing about the latest trends mean they are serious about their business, but it also means that they will know what trends will work well for your practice.
How will you improve my website’s ranking?
This is the perfect question to ask your agency if they are looking to become your strategic marketing partner. If you are planning to have them work on your website, your marketing company should be able to tell you what they can do to improve your website. Typically, a company will perform an analysis of your existing site and make recommendations based on that analysis. Additionally, they should know their way around basic SEO strategy, content marketing, and general design.
What will I need to do to help my campaign be successful?
Usually, a marketing agency will request materials from you such as contact info, logos, brand information, and more. Asking this question can help you gauge how organized a company is, because they should know what things they will need from their client no matter the campaign type. This also helps you be more prepared so when your agency asks you for items, you can have them on hand.
Finding the right marketing agency can be tough. Not only is it important that they know your goals for your hearing care practice, but they should also be able to talk strategy, deliverables, and timeline. It is also helpful to work with a company that knows how to market to your patients. At BlueWing Hearing, we have a team of marketers who know how to connect with patients on your behalf. To learn more about our services, please contact us today.