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By christina, Oct 08, 2018

While Search Engine Marketing (SEM) may seem like a complicated topic, all it really means is the process of boosting your website’s traffic through the use of paid ads. SEM should not be confused with Search Engine Optimization (SEO), which helps to drive organic traffic to your website by optimizing your website’s content and metadata.

By christina, Sep 19, 2018

It's 2018, and if you don’t have a website, your practice is out on potential patients. When people search for a new business or medical practice, they turn to the Internet. In order for your practice to prosper, you need to have a website that is well designed, meets SEO best practices that are set by Google, and is easy to navigate. 

By christina, Sep 01, 2018

While the phrase “I don’t give a d- about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your hearing care practice. Your reputation matters, especially in this day and age. After all, over 90% of people look up reviews before choosing the right organization for them (Bright Local). 

By christina, Jul 19, 2018

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your patient’s attention? The solution is to understand how the brain processes and retains information.

By admin, Jun 25, 2018

According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.

By christina, Jun 05, 2018

Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and different aspects of their life status. Fortunately, with today’s postal software and database programs, keeping up is easier than ever. You just have to make the commitment to do it.

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