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Market Your Practice
By christina, Mar 25, 2019

Marketing with Hearing Aids

Online Reputation For Audiologists
By christina, Mar 01, 2019

How Credible is Your Online Reputation?

Your online reputation will precede you - 74% of people will select a healthcare provider based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.

How To Get More Patient Referrals
By christina, Feb 15, 2019

Patient Referrals are Effective!

Patient referrals are one of the most effective ways to get more people in your practice’s door. A recent study shows over 80% of people choose an organization based on feedback from their friends and family. Because word of mouth is such a powerful form of marketing, you can use referrals to your advantage. We’ve put together the following tips to help.

BlueWing Hearing | Reach Vs Frequency
By christina, Jan 31, 2019

Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we are always evaluating the best way to spend our marketing budget. To help our clients determine the difference between reach and frequency and which one they should spend their budgets on, we’ve put together this information.

BlueWing Hearing | Here's What Your Patients Expect From Your Website
By christina, Jan 19, 2019

It’s 2019, and by now you’ve already been told about the importance of having a website. You may know that there are certain things that are essential for your website to be successful - it must be properly optimized, feature great content, and easy to read on desktop and mobile phones. All of these things will help your website rank well, but do you know what it takes to make your website successful with your patients? Here are a few tips to help your website grab your customers’ attention and help them use it with ease.

BlueWing Hearing | Direct Mail Trends We're Ditching in 2019
By christina, Dec 24, 2018

2019 is around the corner and while a lot of companies are determining which marketing methods will be trending next year, we decided to take some time to reflect on trends we’re letting go of in 2019.  Many of these methods are outdated and no longer serve our customers. Check them out.

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