Case Study: Targeted Mail Generates Lunch & Learn Leads

Gross Response Rate

1.3%

(vs. 0.4% benchmark)

Cost Per Appointment

$74.39

(vs. $100-$300 benchmark)

Hearing Aids Sold

12 Units

(at a $2,300 industry average)


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Challenge

Affordable Hearing LLC wanted to book a Lunch & Learn event with 40 interested guests in the South Carolina area, but didn't know the best route to take. When an opportunity arose to work with BlueWing on a new direct mail campaign, Affordable Hearing jumped at the chance to optimize its marketing efforts.

Solution

BlueWing started by analyzing all of Affordable Hearing’s available data on current customers. With precise data models in place, BlueWing could then identify potential customers with a higher propensity to respond to hearing aid marketing, all because they looked very similar to Affordable Hearing’s current patients.

Data modeling helps to eliminate prospects who would cost too much money to market to, or in Affordable Hearing’s case, bring to an event.

Previously, Affordable Hearing would target prospects with very little prospect or market intelligence, delivering mail to a large swath of households. BlueWing's ranked and scored households delivered pieces to a hyper-targeted list of prospects most likely to respond.

Outcomes

The direct mail campaign sent with BlueWing’s expertise resonated with the targeted prospects. They spoke uniquely to the lookalike audience and created a comfortable pathway into awareness around hearing healthcare, no matter where the mail piece found them in their journey to treatment.

Get the full case study to see all of Affordable Hearing's results by filling out the webform on this page.

 

941%

Return on Investment