The Challenge: No Direct Mail Marketing Strategy
- Company’s direct mail strategy relied heavily on the “spray and pray” method and was reactive, mailing only after phone calls slowed and the schedule emptied
- Communication with current customers was non-existent
- Business growth flattened year-over-year
BlueWing’s Solution
- BlueWing customized a complete, annual direct marketing strategy based on the goals and budget
- We performed an in-depth analysis of the client’s data file
- Prioritized communication to current customers for best possible ROI
- Customers were categorized into segments based on key identifying criteria and BlueWing built the mailing list to those targets
- Executed the mail plan
- Tracked and measured results, complete with matchback sales data
The Results
The results shown are reflective of a single campaign from the company’s annual plan.
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