Your Hearing Care Marketing Specialists

Marketing

Direct Mail and You

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures your patient’s attention? The solution is to understand how the brain processes and retains information.

Email Marketing

According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re wondering how to make the most out of your emails, check out these tips below.

Customers On the Move

Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and different aspects of their life status. Fortunately, with today’s postal software and database programs, keeping up is easier than ever. You just have to make the commitment to do it.

Email Personalization

Email marketing can be an effective tool for organizations – even hearing care practices. Emails can help you form a connection with your current and potential patients in a cost-effective way.

Millennial Marketing

What comes to mind when you think of Millennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Millennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Millennial Marketing). While Millennials may not be your target demographic, according to the World Health Organization, 50% of people aged 12-35 are frequently exposed to unsafe sound levels.

Social Media Trends

t’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your patients are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to connect with your patients, we’ve listed a few of the latest, most effective trends to get you started.

Reengage Lost Patients With Direct Mail

You know the statistic: you’re more likely to reactivate existing patients than bring in newer ones. You know that nurturing relationships with your existing patients is essential to your practice’s success – but what happens if those patients stop making appointments? Understanding why people have become lapsed patients in the first place will help you identify ways to appeal to them.

Enhance Your Digital Strategy

A digital strategy is an essential component for an organization’s marketing success, but according to Smart Insights, only 46% of them have a clear digital marketing strategy. If you’re unsure how to proceed with your marketing in Q2, here are a few tips.

Benefits of Direct Mail

There are many ways to reach your patients online in this day and age: email, social media, display ads, and more. In spite of this, the data shows that in most cases, direct mail outperforms digital communications. Here are some reasons why direct mail is relevant for your business.

Why Content is Still King

60% of content marketers admit to struggling with writing engaging content (MarketingProfs). If you’re struggling with writing good content to reach your patients, read on for a few tips.

Let’s partner together and grow your practice.

Contact us for your free local market consultation.