You know the statistic: you’re more likely to reactivate existing patients than bring in newer ones. You know that nurturing relationships with your existing patients is essential to your practice’s success – but what happens if those patients stop making appointments? Understanding why people have become lapsed patients in the first place will help you identify ways to appeal to them.
When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your patients’ first impression. As such, your website needs to be designed smartly and with intention. Here are a few ways to do so.
Optimize for Your Patients
A digital strategy is an essential component for an organization’s marketing success, but according to Smart Insights, only 46% of them have a clear digital marketing strategy. If you’re unsure how to proceed with your marketing in Q2, here are a few tips.
There are many ways to reach your patients online in this day and age: email, social media, display ads, and more. In spite of this, the data shows that in most cases, direct mail outperforms digital communications. Here are some reasons why direct mail is relevant for your business.
60% of content marketers admit to struggling with writing engaging content (MarketingProfs). If you’re struggling with writing good content to reach your patients, read on for a few tips.
According to Accenture, over 68% of people have taken their business elsewhere as a result of poor service. For your practice, losing patients impacts your bottom line. So what can you do to ensure you keep your patients loyal? Boost your patient engagement.
While patient engagement may sound complicated, all it really means is providing them with a wonderful end-to-end experience from multiple touch points to personalized content to quality hearing tests and follow ups. Engaging with your patients doesn’t have to be an exhaustive process. Here are a few tips to get you started.