A call to action is an essential component of an successful marketing initiative. An effective CTA is concise yet compelling. An example of this is “schedule a hearing test and get 15% off of your selected device. Offer ends Sunday! Act now!” This CTA is attention-grabbing and concise. There are many reasons to use CTAs, but here are the most important ones:
Your 2018 Marketing Strategy
According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Reaching your patients through multiple platforms is essential to patient engagement and retention. Here are some tips to help you maximize your multichannel advantage:
Have your email marketing campaigns returned unremarkable results? Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their email engagement rate a top priority. But in order to run a successful campaign, you’ve got to know your audience. By learning when your patients are checking their emails and actually reading them, you can position your marketing campaign for success. Read on for some insight into email behavior.
2018 is now less than two months away, and the time has come to start planning for the new year. We’ve put together a few tips to guide you through the planning process. Here’s a quick and easy guide to setting your marketing goals and determining your budget.
If you last updated your website during the age of dial up, it’s time to give your website a facelift. According to Adobe, 38% of consumers stop engaging with a website if the layout is unattractive. Having a well-developed website is crucial for your practice’s engagment. That’s why we’ve compiled a list of the latest website development trends to help you bring your website up to date.
No matter the size of your budget, you can maximize your marketing efforts. With a little ingenuity, you can meet or even exceed the goals you’ve outlined for your practice. Here are a few tips to help you prioritize your marketing budget.