Your Hearing Care Marketing Specialists

190% Increase in Hearing Tests

The Challenge: Drive Aggressive Hearing Test Growth While Lowering Cost Per Sale

  • Multi-state organization with over 25 clinics came to BlueWing to drive hearing test growth, increase hearing aid sales while lowering marketing costs
  • Hearing test growth stalled due to increased competition and oversaturation of senior market
  • At the same time, margins on hearing aid sales were ebbing due to increase in managed care and profitability suffered

BlueWing’s Solution

  • BlueWing analyzed database and performed competitive analysis
  • Implemented list management and target cycling
  • Set campaigns to optimal frequency to increase response across audiences
  • Utilized high volume, traffic driving campaign creative across media

Results

BlueWing's marketing strategy increased hearing test growth four years in a row, for a total increase of 190%, while also driving down the cost per test and unit. Flow through improved, and the hearing care clinics returned to healthier profit levels.

 

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