The Challenge: Create Corporate Marketing Test Platform & Scale for Franchise Network
- The Corporate division of a large franchise sought a marketing partner to create a marketing testing platform and design customized campaigns for their brand
- BlueWing created and implemented a controlled, fast-paced marketing testing program
- Worked hand-in-hand with corporate to create customized campaigns
- Tracked, measured and shared data with Corporate marketing team
- Released winning campaigns to franchise network for predictable ROI
Over a two year time period, over 20 campaigns were designed and tested across the United States. A portfolio of corporately-approved, co-op eligible campaigns were offered to franchise owners to spur their growth.